Born out of frustration with traditional money transfers in 2008, Dwolla—the flexible, easy-to-use modern payments platform—was driven to simplify the complexity of moving money and wanted to unleash the true potential of financial systems.
With payment technology designed to offer a tailored experience for innovative companies to collect and send payments, Dwolla’s mission was to make account-to-account payments easy, quick, and secure in the 21st century. Unfortunately, getting people to notice they were missing Dwolla’s value add would be challenging to overcome.
Increase brand and product awareness to help Dwolla generate demand for their product—and capture it.
To help Dwolla build brand awareness and credibility, Zen Media’s team of PR experts curated an impressive 90-day full media coverage strategy that successfully introduced Dwolla’s brand and story to various media outlets. We focused on developing:
By identifying key speaking opportunities and positioning Dwolla’s thought leaders as noteworthy figures in the fintech industry, we successfully showcased their leadership and expertise.
Positioning Dwolla as a “payments giant” increased the number of company mentions in tech media outlets, ultimately bolstering visibility and brand reach.
The unwavering confidence in our full media coverage strategy allowed us to ensure brand recognition was continuously on the rise, delivering exceptional results and exceeding all expectations.
Zen Media achieved Dwolla’s goal of amplifying the value of its brand. Within the 90-day campaign, the Zen Media team:
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